Mobile by Sainsbury's Sim Only Offers
When Sainsbury's was rumoured to be working on its own mobile network service, it wasn't a huge surprise for those with their ears to the ground when Mobile by Sainsbury's launched a few weeks ago.
Tesco and Asda have already established themselves as providers, so adding a third supermarket to the mix makes sense, given their rivalry in many other areas.
Harnessing Vodafone's networking infrastructure, Mobile by Sainsbury's has a trio of SIM only deals on offer to customers as standard.
For £10 a month you can get 200 anytime, any network voice minutes and 250MB of data usage, along with unlimited text messages.
£15 a month increases the minutes to 300, the data allowance to 500MB and sticks with the unlimited approach to texts.
Meanwhile, the top tier SIM only deal comes with a £20 monthly charge and lets you enjoy a generous 800 voice minutes and a full gigabyte of data usage, on top of the by now obligatory unlimited texts.
Spokesperson, Emma McLaughlin, pointed out that on top of the moderately affordable price of these tariffs, Mobile by Sainsbury's customers will also be able to earn Nectar card points, to help boost their ability to gain loyalty rewards and other savings.
It's just a shame that the new network provider has been endowed with such an obviously clunky name, when Sainsbury's Mobile would have been an easier pill to swallow.
The pay monthly SIM only deals are joined by a pay as you go option, that is designed to be as basic as possible. Calls are charged at 8p a minute, while each text will cost 4p and you can get 25MB of daily data access for just 50p.
Sainsbury's will be hoping that it can compete with Tesco and Asda, as well as keeping pace with the range of other network providers.