4G Uptake Boosted by Ad Campaign

Posted by Clare Andrews on the 30th August 2013 | Topics: News

Mobile retailer Phones4U has revealed that a quarter of all new customers are now choosing to harness a 4G-ready service offered by EE, according to Mobile News.

Company spokesperson, Matt Child, revealed that the significant expansion in 4G uptake has been fuelled thanks to the major marketing push that EE has been making over the past few months, as well as the arrival of 4G in a wider range of cities and towns across the country.

Customer awareness of 4G has risen steeply, with May being a landmark month for interest in this type of network connectivity.

Mr Child said that the ascent of 4G was something that retailers needed to cater to, as well as arguing that SIM only deals were becoming more important.

At the moment, 4G contracts remain comparatively costly, particularly given the somewhat limited amount of data usage which is available to customers each month, if they get a fixed term deal with a free handset.

A much more affordable approach is to invest in a 4G compatible device and then pair it with a SIM only deal that runs on EE's 4G network.

As well as being able to reduce the amount of time you have to commit to a particular package, you will get lower monthly costs, which can make things cheaper in the long run, even if you are having to pay for the handset upfront.

Some people may not realise that they already own a phone which is 4G ready, which means that by switching to a compatible SIM only deal, they would be able to unlock its full potential, rather than having to put up with the slower speeds that come with being shackled to 3G.

SIM only sales could continue to drive 4G adoption and things will really heat up later in the year, when EE's rivals enter the fray.

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